Journalists rejoice as the E3 “Business & Media Summit” returns to its roots, while keeping the low key format of new.
The once biggest event on the gaming calender is coming back home to the LA Convention Center, but retaining the new 'toned down' approach to the event. This basically means: more space for a smaller event in a better location. It's a win-win situation.
E3 was notoriously hot, sweaty, and crowded during its 'glam' phase, with the LACC packed with many thousands of people. Now the attendance is limited to around 4000 invites made by the games companies themselves.
Returning to the LA Convention Center in favour of some god-forsaken hanger in Santa Monica is a move the ESA should never really have had to make. Although having it in said hanger was probably more of a statement that things had changed.
Stay tuned.
Source: Gamasutra

It's been in LA for all but a few years...
lol Yeah, what are you talking about ninjadude?
psn id nwarelias. I cant wait, E3 is the best gaming expo out there, no offense tokyo
lol
Well at least its where it belongs, and no more of the crazy hotal thing they did last year. Question what does Microsoft have to show this year????
i hope they show GOD OF WAR 3.
Meh, maybe be back in LA but it doesn't have the awesome booth babe boob's. XD
i really want to attend to one of these conventions but I guess it will be for a long time for that to happen because everyone seems to like the idea of less people. I say it really should be for gamers because they are the ones making this industry business so large.
Kinda off subject but does anyone know how to join the MLG?
I'm looking foward to the Sony Confrence let's not forget, since they are going to PWND in '08.
psn id: gingo... moving back to LA is probably a smart move because everyone was complaining about the hangars but i think it should go back to being a glam even once again