Blu-Ray 4-life, 2009 2010 thats a long time, hopefully Blu-Ray will win alot sooner..

psn id: gingo... i just dont see how people can even tihnk hd dvd is still in the race its so clear that blu ray has won

Still no good news for HD-DVD. Blu-Ray FTW!!!

HD-DVD is probably quiet.. and then they will probably unleash something but i doubt if it will be enough to stop blu ray but sony did good for getting risky pushing blu ray for ps3 internally and it also helps with game storage for the future so its going to be a great time.

Paramount siding with HD-DVD is probably the last "good news" they've had.  Everything since then (and practically before) has been about Blu-ray....  Blu-ray Disc, I choose you!

If it wasnt for paramount HD DVD would be buried completely. But man Blu Ray loses out on Transformers AND Iron Man which based on the teaser trailer looks freakin sweet

just say it, bluray has it in the bag.

150 stores!!!! Wow Wee.

I think Movie Gallery has 4,600 stores - So which way are they going Bluray or HD-DVD ?... can you guess.... NEITHER. They have said to shareholders that neither format offers any measurable impact on movie rentals. The effects of Bluray and HD-DVD have failed to contribute any economic benefits. At the same time they have announced the aquisition of MovieBeam and stated that on-demand movies offers a greater opportunity going forward.

Now that Blockbuster are close to Chapter 11 and seeks to close a further 10% of US stores,  Blockbusters newly appointed CEO (& chapter 11 specialist) seems to agree that online is now the better option. The plan is to greatly reduce bricks & mortar shops even further and move to online delivery...

150 stores.... lol. The big news PR drums fail to deliver any big news. This sort of crap does more damage to PS3 than good. Games is where its at. Give up on movie playing multimedia thingimmie jigs. No one buys them.

FFUUUUCCKKING HHHEEEELLLL CHOOSE ONE RIGHT NOW YOU IDOITS WHAT HAPPEND TO THE DAYS WHEN DVD WASNT A CHOICE IT JUST WASNT AN OPTION I FYOU WANTED MOVIES ON A DISC YOU GOT A DVD FOR GOD SAKE PEOPLE IT GOES IN THIS ORDER            vcr,dvd,bluray  THE COMPETION IS DESTORYING THE MARKET there need to be one platform and one platform only in this area or we will end up with gaint line ups of exclusives jsut like on consoles sob peopel have to choose what movies they wont simply becuase the brands are too dmab arrogant GGRRRRRRR people sould not miss out on things beacuse microsoft wants to control everything BASTARDS                                             ps: now i think about it gosh vcr,dvd... then nothgin we dont need hard copys like this any more with personal harddrives getting bigger more portable and more popular and internt speed ..HOPEFULLY on the rise ithe age of mass movie storage and downloads is comming .hopefully one day your vidoe store will jsut be gaint high speed store unti that will transfer your rented movie onto your persoanl movie drive and it willl be vaild for 24 hours or a week

Paramount didnt choose HD DVD, they are under a short, time limited exclusive deal because they were paid a boat load of money by Toshiba.  You cannot count that as a choice or a win.

The longer this format war lasts,the more the chances of dual players taking over.

The only thing thats 'dead' is your brains, pathetic fanboys. HD DVD will ultimately win. Better PQ/AQ, more studios, more movies, more sales, etc.

And Paramount is exclusive to HD DVD indefinitely. Soon, Warner will come, and the format war will be over in HD DVD's favor.

Besides, the PS3 and every single Blu-ray player will become obsolete at the end of the month.

Anyway, you'd have to be an idiot to choose a $500 dollar Blu-ray player over a $150 dollar HD DVD player.

Keep drinking your Kool-aid. SACD, Betamax, Elcaset, MiniCD, Memory Stick, UMD, ATRAC, and soon Blu-ray. Sony has never made a succesful format, and that's not about to change.

Actually that is not true - Sony & Philips where succesful with CD & DVD. Sony also had some success in niche markets for DAT and Betamax.

Memorystick might not be competitive (in terms of Capacity, Performance, or Price) against Industry standard SD memory  - but it is still around thanks to Sony propriatary cameras. UMD isnt "dead" either for the same reason - thanks to PSP. People are buying it so you cant exactly say its a total failure mate.

I agree that more Sony formats have failed than have won but you cant just judge Bluray on this. You have to consider the market needs and how it meets these needs compared to alternatives. After saying that I do believe that Bluray faces some very serious challenges ahead. Here are three of those:

(1) The number one reason why Bluray is struggling is that it is not profitable and is unlikely to become profitable for vendors or content providers anytime soon - if ever. This has nothing to do with good or bad technology but everything to do with Market penetration and Market fragmentation. There are too many choices now and there will be even more next year. As it is unable to capture any meaningful marketshare it cannot gain economies of scale. By the same token HD-DVD is not guaranteed success either unless the China effect materialises in a big way.

(2) The second challenge is Sony's position as the primary champion (& royalty benefactor) of Bluray. The challenge is that Sony's own film businesses compete directly with Warner Bros, Paramount, United Pictures and Fox etc.... To make matters even worst - Two days ago Sony decided to follow Disney/Microsoft into on line movie delivery and.... poached Damian Newton from Disney to create a competing online delivery system for Video on Demand. Look Disney will respond in kind. You can't attack Apple's iPod service and think Apple will still support Bluray the same way it did in the past. You can't attack Disney's online venture with Microsoft and expect Disney to now be as compelled about Bluray... At the end of the day the film & music studios are more likely to shift aliances to vendors who dont have a conflicting interest. If those alternatives also include less royalty costs then all the better. Publishers are interested in their bottom line & their access to consumer markets - they dont care about Sony's aspirations - infact by nature they are suspicious of them.

 (3) Sony is clealy not in a cashed up position to spread its current funding to support battles on multiple fronts. It has and will continue to make some hard decisions on what it can afford to support and what it cannot. Recently Sony has chosen to get out of advanced chip & Cell Processor design and manufacture it has decided to get out of memory production behind Memory Stick, it has shut down their "show case " robotics R&D, closed down the Atrac music format & sales service plus some unprofitable online services around PS3, it has cut its R&D head count, sold its corporate offices and consolidated down its infrastructure. They outsourced 100% Television production (now including its OLED business venture with Toyota). It is rumoured to be selling Vaio (my guess Toshiba or Dell) and is likely to do something with its struggling music business now that the EU has cut it some slack. It has made a truce with Microsoft for online music download DRM and Sony is now in the process of floating off its financial business to raise $2.8 Billion - an amount similar to what it borrowed only 18 months ago. There isn't much left to trim except for its film units which is highly unlikely to sell and for good reason. Gaming was Sony's crown jewel last generation so I'd say they are committed top keeping it obviously. But something else might have to go. What it now keeps is important and a long unprofitable campaign pushing the Bluray standard cannot be maintained for long.

I personally dont care what happens with this stuff. Bring on Maxell's 300GB Holographic Optical Drives or whatever. Who cares? What I do care about is the Playstation platform and I think the best way to kill the Playstation brand is to turn it from being a highly succesful video games console with a big selection of games into a niche hybrid media center console thing with fewer exclusive games to choose from. I also think cutting backward compatibility is a fatal mistake and they should correct that mistake.

Please Sony - focus 110% of effort in putting back the "Play" in "Playstation".  Forget flogging "Multimedia" just make some more games.