Unlike the console war where diversity and competition is obligatory to promote creativeness and quality, the high definition format war takes a different approach.
No matter how one may view it, 5 years from now, people cannot still be forced into the question of which to follow, Blu-ray or HD DVD. Eventually there has to be a victor.
However, that conclusion appears to have been already decided by some, as many major movie studios begins to speak out about the current format war and how Blu-ray will eventually triumph over the competition.
"PS3 is an incredible gaming platform that just happens to be a really great Blu-ray player, too ... Interestingly, there is a lot of crossover between the early adopter, the PlayStation 3 purchaser and the products that are being released early in Blu-ray's life cycle. A lot of the more male-oriented titles that we're releasing, the sales numbers indicate they're being played on PS3s”, said 20th Century Fox’s VP, Steve Feldstein.
Additionally, Ron Schwartz, Vice President for Lionsgate Home Entertainment commented: "I think PS3 is going to be a gift people are going to be giving this Christmas ... The great thing about PS3 is that it's a multipurpose media device that can play in the living room without the purchase of any additional components."
That comment alone proves the fact that minus videogames, the PlayStation 3 is already a state of the art home entertainment device, and that is without the support of videogames. Walt Disney Studios’ Gordon Ho also added:
"High definition on PS3 is really pretty simple ... If you're going to hook up your PS3, take advantage of the movie capabilities."
Beyond that Gordon Ho went on to say that movie studios in support of Blu-ray need to invest more time in educating their consumers about the PlayStation 3’s movie format. Meaning, simply, that they need to portray the PS3 not as a videogame console that just happens to play Blu-ray, but a well-rounded home entertainment device that can play Blu-ray as well as videogames laterally.
So there you have it, the movie industry is taking note to the PlayStation 3’s power to handle Blu-ray enough to be seen as a core player itself. Most people who has been following the PS3 already knew this, but now its time for movie studios and even Sony themselves to step up to the plate and market the PS3 the way it should be marketed so that it can reach that Blu-ray audience.
Source: PS3fanboy

are you kidding me......everyone already knows those studios are exclusive blu-ray supporters....saying the highest quality, cheapest blu-ray player on the market that has pushed their product into the homes of millions is a great home entertainment device is common sense. what else are they going to say? this is the most unnecessary article i have ever read.
Sounds pretty good for Sony, crappy for Toshiba (HD-DVD creators)
true, we all knew this, but there are still a lot of uneducated people out there.
psn id: gingo.. i'm glad hollywood have common sense but how good a name is that? Gordon Ho... lol
Universal needs to get its act together and get on board man
''Blu-ray kicks ass, it even looks better on my standard def tv'' - me. , when sony sent me james bond on bly ray. Yeah, this is an unneccesary artical. Thanks Mr. Jackson. Or should i say ''uncle bad touch.''
It's good to see those studios being more vocal. The PS3 and blu-ray needs all the good press it can get.
GET LOST HOLLYWOOD GO BCK TO AMERICA U LOSSSAS AND I HATE YOUR BELLY DANCERS TELLL THEM TO WEAR MORE CLOTHS RESPECT PEACE UNITY AND FREEDOMMM AND BY THE WAY HOLLYWOOD I FARTED IN YOUR MOVIESS LUV YA ALLLLLLLLLLL
NOTTTTT
@Killguru I wouldn't necessarily point this guy out on the article. It seems like many of the PSU editors are doing this stuff (creating pointless articles)
This is just a smack in the face for HD-DVD players and the few who actually support that format. In The Face.
Sounds good for Blu-Ray! Hope sony gets something out of it! Well of course sony is but they should like do some more to get blu-ray on the charts!
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NBC, Universal, Paramount, Dreamworks and Dimension are all exclusive HD-DVD supporters. I don't think it's anywhere near safe to say that Blu-Ray has won this one yet. I think the
I'm glad but I hope Sony pushes full support for gaming as that is what I originally got it for...But I still love to advertise it as a blu ray player and get all the people we can.
DISNEY
PIXAR MIRAMAX
20TH CENTURY FOX
SONY
COLUMBIA
TRISTAR
MGM
LIONSGATE
YES AND THE WINNER IS BLURAY
well HD DVD is not going to die anytime soon
http://www.tgdaily.com/content/view/34650/97/
sony have to bring BD players at lower price or we will see mr.betamax 2 and this is serious no fud or anti crap stuff
Well thats cool - but I wont be happy until Universal get on the band wagon.. cause damn there are a lot of good movies from that studio (eg. Bourne films) and at the moment it doesnt sound like they're budging.
I want my two minutes back that I wasted reading this article.
This can only help Sony and Blu-Ray end the HD movie format war sooner. Disney is already advertizing Blu-Ray and the PS3 as a matched pair. Time for Sony Electronics Division step up to the plate and follow Disney's lead!
I want back my 2mins I spent reading this.
that was positive yay ^_^
Well Walmart announced that their HD-DVD's wil sell for $100 during some midnight sale (forgot when). My question is how will the Blu-ray camp respond?
Gee - that's the whole Movie Industry? really? Its that small now days? Where did everyone go? Are you sure that those people who made some half Rssed one line comment about PS3 & Bluray represent the opinion of the whole Hollywood film industry? I mean you wouldnt stretch the truth right? This isnt propaganda is it?
OK admit it - you made this lame story up because you spent all day in the toilet and had nothing else to write - come on admit it. Now go do some game reviews please.