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Japan gets PS3 price cut and 40GB SKU

Posted on October 9th, 2007 at 06:22 EDT

Sony Computer Entertainment has announced it is to lower the price of its PlayStation 3 console in Japan, in addition to introducing the 40GB model previously thought exclusive to European territories.

Effective October 17, the 20GB and 60GB SKU’s will be slashed by approximately 5,000 yen (USD 43) and will now retail for 44,980 yen (USD 384) and 54,980 yen (USD 469) each, respectively.

The 40GB console, meanwhile, will go on sale from November 11 for 39,980 yen (USD 341) As mentioned, this model comes with only two USB ports and will not include memory card slots or PlayStation 2 backwards compatibility.

The move is expected to afford the company opportunity to counter Nintendo’s Wii console, which is currently outselling the PS3 by as much as four to one in Japan.

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posted 6:31am EDT - October 9th, 2007
1

Sony is really putting on a spread for the Japanese people - They have the best made PS3's, full featured, bigger range for choice, nice pricing. Plus - first dibs on games and more studio time dedicated to making some Japan only releases. Sure they get the little 40GB gimp model release too but have a real nice choice of others with full BC. They dont need to feel any discomfort at all. Wow they get it good.

 

The rumor of the 160GB premium model for Japan (got the works, full BC, dual HDMI, extra ethernet etc...) should be a real treat for them. EU & other PAL regions are paying for it right now - so I hope the japanese are making the most of it - tuck in little fellas! Oh well - maybe next gen will be our turn right Sony?

posted 6:44am EDT - October 9th, 2007
2

hhmm that 160GB model sounds good. And for those who couldnt see the concept of 3 ethernet ports, it is so that you can host your own 4 player LAN party without the need for a hub, very neat. 3 of your mates come round and connect into your console the host. admitadly this wouldnt happen that often but its a nice to have. I want one

posted 6:47am EDT - October 9th, 2007
3

Later down the track you could always look out for a guy in Japan on ebay who is bored playing with his at some point - I mean once they have finished using it Im sure some others in EU or the US would like a turn.

posted 6:52am EDT - October 9th, 2007
4

I am from Austria (Europe, folks^^), I've read on a german gaming-website that the 40-gig model in Japan will cost 39,980 yen (USD 341), this converted into € means it would cost 240 €!!!!. Now the Wii costs 250 € here in Austria, so the 40-gig model is even cheaper than the Wii - but that's only for japan. We Europeans again get screwed and pay 400€, I mean the price is good and so on, but it is almost the double of the price that the Japanese have to pay - think about it

posted 6:52am EDT - October 9th, 2007
5
when is it our turn
posted 7:32am EDT - October 9th, 2007
6
Yeah, but the 400€ price includes customs, transport and 18% sales tax (or VAT as we call it).  The VAT alone is 61€ added to the price - so go protest against your government, not against Sony :D  Would you like it more if the price in Europe was advertised as 338€ (tax not included)?
 
P.S. I know Europe pays a premium price even with the vat subtracted...

posted 8:52am EDT - October 9th, 2007
7

@ jams

Well, I didn't knew that thing with the tax and so on...and you're kinda right, I am infact very satisfied with the price of the 40-gig PS3, it is the model that suits me the most so therefore I'll be getting this one. It's just annoying to know that in other regions you could save some money compared to yours. But I guess you can't have anything, but as already mentionend I am cool with the new model and I'm sure loads of other folks will be - just watch the sales in the next week or months; whatever

posted 10:04am EDT - October 9th, 2007
8

Its easier to dump product in Europe and make them pay more. I mean do the math considering the US have enjoyed non gimped PS3's for considerably less than what EU are paying. Europe pays more money for a lesser value spec product and get less games variety released in their PAL region... No it doesn't sound too good. Thats why Sony had to bully Lik Sang and other traders who made it easy to import and who passed on the products at good prices. Sony doesn't want Europe to get in on deals done for Japan.

 

But if they couldnt take from Europe then they could not give to Japan which is a more important market in Sony's opinion. PAL regions can always wait apparently.

posted 10:55am EDT - October 9th, 2007
9

Sony's from Japan, they don't have any of the extra import taxes, penalties, shipping costs, etc. that other countries face--so they can afford to sell the ps3 cheaper.  Plus, it's not fun getting beat on your home turf.

 

Also, keep in mind as I've said a  dozen times...the US prices DO NOT include tax...so in the US, the price for the 60GB is $499+TAX...which varies in each state...so yes, the US is cheaper, but not by as much as many think.

posted 10:57am EDT - October 9th, 2007
10

We get made in China and they get made in Japan. The finish is far superior. The components are better. Yet it's cheaper. Even with PSP - the LCD panels used in the Jap version was brighter and guaranteed no dead pixels. In Australia we where asked to accept two dead pixels as being satisfactory and not covered by Warranty. I got one dead and feel like I got second best - particularly since again I paid more.

 

Who care if they dont like getting beat in their country. Sony has to start showing value for money to everyone around the world.

posted 12:22pm EDT - October 9th, 2007
11

VAT is 17.5%

posted 1:57pm EDT - October 9th, 2007
12
psn id: gingo.. this could be the start of the end for the other consoles i can see ps3 really starting to pick up momentum
posted 2:45pm EDT - October 9th, 2007
13

Japan also get a White 40GB PS3. They get everything first.

posted 5:52pm EDT - October 9th, 2007
14

When the 40gb is released it will go on sale for 4,000 yen less than the 20gb. Will Sony phase out the 20gb quick enough?

posted 6:34pm EDT - October 9th, 2007
15

i think the 1st post is the gayest sounding post ive ever read..

posted 3:45am EDT - October 10th, 2007
16

Its written with Sarcasm Deldwen.

P.S do you look like your avatar - because it's a picture of a bretty boy with blue hair wearing a disco shirt - and you were calling my post Gay? Ummm maybe want to rethink your remark - or your picture.

 

To add to the lovely favouritism Sony heaps onto Japan, they have announced a ceramic white colour ...plus an exclusive Dynasty Warriors 6 bundle for Christmas...

 

Are we getting the Dynasty Warriors bundle ?- ummm no, because EU, Australia and the US dont care about games we watch Bluray movies thats all... Good work Sony. We dont mind waiting longer for games.

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