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Publisher: SCE
Genre: Action
Sub-Genre: Adventure
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Additonal Info: Only on PS3
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Genre: Action
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Publisher: Sierra
Genre: Action
Sub-Genre: Third Person
Release Date: Jun 3rd, 2008
Additonal Info: Also available on Xbox 360
Sony is expecting huge things from the PlayStation 3 this holiday season. Both the 80GB PS3 and 40GB PS3s are doing well to propel the number of PS3 units sold worldwide to over 5 million. However hardware alone is not enough to sell itself, the hardware will need tope grade software to keep things fresh and ostentatious.
Uncharted: Drake’s Fortune is expected to be one of the PlayStation 3’s flagship games heading into this holiday season. Proving that is recent moves by Sony to insure that the right demographic knows about and understands the game.
Sony Europe is planning a million dollar marketing blitz for Uncharted as reported by UK trade magazine, MCV.
Phil Lynch, Sony Product Manger commented that they have "booked extensive 16 to 34 male slots for November and December."
These ads will be featured on television as well as in the movie theaters with the focus being primarily on the games. That is not all, Empire Magazine will feature Uncharted’s main character, Nathan Drake, in a feature called “Every Man: Heroes. With this sort of backing along with the online ads, there is no reason why Uncharted should prove to be one of the bigger games this holiday season.
Developed by Naughty Dog and published by Sony, Uncharted is an adventure game with many search and exploration aspects built into it. The story puts gamers in the shoes of Nathan Drake, a modern day fortune hunter whom becomes stranded on a remote island after trying to explore the treasure of El Dorado. Drake is not alone on the island however, as mercenaries and other obstacles of all sorts’ tries to post-pone any plans that Drake may have of getting off the island alive.
Uncharted: Drake’s Fortune is set to release on the PS3 exclusively in North America on November 20th, Australia November 9th, and Europe in November.
Source: PS3fanboy
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Uncharted: Drake's Fortune Japanese Commercial
Uncharted: Drake's Fortune Japanese Commercial HD
Uncharted: Drake's Fortune Making of
Uncharted: Drake's Fortune Making of HD
I hope this game is as exciting as it looks to be. I have serious thoughts in picking this up
Wow, that is a strong proactive campaign Naughty Dog is going for. I think they want Uncharted to be a major hit for the holidays for sure.
If they are to release the adcampaign into the theatres, the feature they've made will have to be "great" and not just good! I've watch a few trailers and bts on PSN and downloads, the trailers have potential...I feel the story does have depth and substance in it (kinda reminded me of the Indy movies). The feature will NEED to be very intriguing and capture peoples eyes in the theatre and not just use that time for a toilet break! If the game does have a really good storyline, then I am confident that the game will be a success! I hope to this feature in aussie theatres as well very soon! Best of luck of for Drake this holiday season!
most US gamers like FPS and europe as well... even though Uncharted can be a potential game to please gamers this holiday season i still suggest they should market HAZE like uncharted and rack up numbers like Halo 3 to a certain extent.
psn id: gingo.... well u really have to advertise if you want a product to sell well and i tihnk sony have realsied this so uncharted will sell a lot of copies
Damn!
Careful Sony, thats alot of money to be spending on advertisment!
Who the f**k writes these articles. I'm 18 years old and even I can articulate my thoughts with little to no grammatical errors. I mean "there is no reason why Uncharted should prove to be one of the bigger games this holiday season" WTF? Read that a couple of times to yourself and see if it makes sense. "There is no reason why Uncharted SHOULDN'T prove to be one of the bigger games this holiday season", is how it should read. Still, there is no need for a double negative within this prose. Oh, and don't forget, "the hardware will need tope grade software" God, I surely hope the writers aren't being paid for this.
i was sold on this game weeks ago. and im happy that i have money for it on release!
This games looks awsome cant wait for it psn id J08hawks