They look awesome!

Oh dear god, not again... I think no advertising is better than any if this is the road they continue going down.

those are some cool pix! Saved them and I'm putting them on my PS3. I kind of like the advertising ideas for the PS3.

What wrong with the:

"Saliva - Ladies and Gentlemen"

adverts? They seem a lot better and straight to the point

Woah! They look amazing

looking forward to them, the detail in those pics are awesome :D

is the first picture related to the game lair by any chance? (i haven't played the game i can see dragons in it)

and the second picture (without the aliens) reminds me of resistance.

i love how the artist/designer has implemented the contoller logo's into both of the pictures, but i agree with HazdoTT if it was narrated with the camera slowly moving through moving parts and sounds of metals clanging and shouts from men/creatures working that would be very cool.

Nice pics, BUT.... how does this relate to the customer? I mean how should these pics make people buy a ps3.

Heh, those look kinda kewl. I do love the "Ladies and Gentlemen" ads tho. They're the best themed they've come up with yet.

so is the ps3 a thicking time bomb that will bring the world to an end? that what i got from the picture!

@ Dave-the-Rave. I agree 100%. I loved those ads, I thought the visual effects along with that song was just incredible. Stick with that, Sony. Stick with that.

yup it's some kinda cool ha ha ha

They kind of look like what we would expect as concept art for Fallout 3 in my opinion, and thats saying the pictures are awesome!

 looks diffrent

Nice, I hope that Asia, US and EU get the same.. Because of what I experienced EU still had the This Is Living campain..

Why cant they have an advert where they show the games? Like the PS3 Universe one...Thats what they need. Not this type of rubbish where the advert means nothing. Potential customers want to see what the console has, not stupid stuff like this which shows nothing to do with the console.

I like more out of the box ads myself. However, usually those ads come when you have a good grasp on the market and or can really get your point across. Now these are just pics, I'm hoping there is more too it. So until I see the whole story...I will just say the pics do look cool but as stand alone picture there is no clear message.

I think these pics show how the ps3 builds a real gamer. Or how emersed you would be in the game with a ps3!

Awesome. I love these pictures. I think they need to step up on the TV ads though.

I like the setting but bring back the crying baby!  Or make one with an old guy laughing madly as he throws spoons at a window.

Cool, what is it though?

They look very interesting. I personally liked every single PS commercial, even the baby ones. But that's only because I'm into stuff like that, and I'm very knowledgable about Sony so abstract stuff doesn't fill my head with ?'s

I can't wait to see those in motion...

Those advertisments sure do have TONS of details, lines, and textures.

Even though many thought that the PS3 baby Ad was a little bit creepy, I think that it wasn't all that bad because a commercial like that will definanlty catch your attention and you sure wont forget it.

i like the commercials they have now thats the best add campaign

That is so freaking cool!

PSN: DarkJ3JB

Wow very impressive... IMO.. its showing wut the article says... a new era in gaming! look at the top pic its old medevil looking world with a old stone statue being torn down! and in the 2nd its a modern metal statue being put up! so basically its saying PLAYSTATION FTW!!!!!!

seriously if you guys have a hard time understanding something that pretty much speaks for itself then you need to put down the controller and go back to school!! or get some decent teachers that make you think outside the box and use ur immagination instead of just by the boook answers with no insight

PS3 Has had the worst advertising i have ever seen for a console. they keep trying and failing to create anonymous hype like GABBO from the simpsons. like that this is living rubbish and those freaky adverts with poodles and vaults. this looks better but still nothing like the Wii

This is a good metaphor for how the advertisement for PS3 has gone thus far (though, for the record, I think that all of the advertisements have been very intriguing and mentally stimulating) with the backdrop being something of a shamble, and the focal point being what they're trying to do now. Nothing says that there can't be beauty built from the raze of something else. So, go Sony, as always, toward what has kept you on top for this long already: individuality.

its obvious sony is leaving it up to u how u see gaming, just like how playstation always has a wide variety of games.

Interesting I like , its pretty different from the other console companies advertisements.

psn id: gingo.... they look quite spectacular but will they make more people go out and buy a ps3, only time will tell

TV ads are next hopefully.

the "ladies and gentleman" ad was cool, but havent seen it in a while.

WTF are they thinking over there? I really think they should have steered clear of the Nazi-esque reference because I can just see the Anti Defamation League coming down on them for this. Am I the only one foreseeing Sony on the List of Bad Ideas for 2008?

I think that the pics are like the video game characters are paying tribute  to the gamers who help them go through sh1t in the game by making "trophies". i think its pretty creative.

Does anyone think these Viral ads have anything to do with upcoming games. Because that last ad like this with sweet tooth the clown pretty much gave away the new Twisted Metal game for PS3.

i hope they realy fleash this out! no criptic crap!

Wow.

Super cool but i already have one , nice ads tho

creepy but awesome!!!!