According to the rumour site C&VG the PS3 will be unveiled at E3 (the Electronic Entertainment Expo) in spring 04'. Funnily enough its not the first time rumours like this have been made, and to set the record straight it is extremely unlikely that PS3 would be unveiled so early. Sony has a history of releasing this information to its shareholders half a world away in Japan first instead of overseas at E3 - The only exception to this being the PlayStation Portable at E3 2004.