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All Alone in the Dark PS3 changes detailedWith the launch of the $399 40GB PlayStation 3 in North America, Sony is projected to have a good holiday season with a potential turning point for the PS3 in terms of popularity and sales.
The new holiday campaign which recently kicked off takes a different approach from the previous campaigns that focused on power rather than other aspects. The new wave of ads shows off the PS3 the way it was meant to be shown with mention of Blu-ray, PSN and Home.
Peter Dille, Vice President and Marketing for SCEA had this to say in conjunction with the new campaign:
"... we wanted to move beyond the 'power' message with a more high-energy, entertainment driven focus for the PS3. The games are here, the price point is now $399 and we wanted to make the news loud and clear. But we need to deliver that in a way that befits the PlayStation brand," Dille said. "And so, beyond the brilliant HD games that the PS3 delivers, you'll also see a big focus behind the PS3's Blu-ray movie capability and, for the first time, you'll see a major focus behind the PlayStation Network (did I mention online gaming is free on PS3??) and the exclusive gaming content available on the PlayStation Store, as well as breakthrough services like Home."
Dille later pointed out that since the price drop of the 80GB PS3 to $499, the MotorStorm-bundled PS3 has shown great success in the market. He also mentioned that in addition to the two current television ads, more will come in the near future.
It does look like Sony is very confident and pleased with the current marketing of the PlayStation 3. Many would cite that Sony is a year behind, as this should have been their first concept back in November 2006 when the PS3 was released instead of the abstract “Crying Baby” ads. Either way, that is the past and it seems as if Sony is learning and is dedicated to make sure the broader market gets the message that the PlayStation 3 is here and ready to compete.
Source: GameDaily
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Heres to a great holiday season for PS3
Indeed
so who knew that the PS3 can play movies, i did no know that...
dude everyone knows that it has a blu-ray player in it wow
psn id: gingo... ps3 will dominate 2008 and this holiday season will be the start of it i cant wait until more of my friends start buying ps3s
WTF it can play bule ray man thats cool!!!!!!!!!!!!! SIK NAW i KNEW THAT
The PS3 ad actually made me want to buy another PS3. I already got 2 (one for me, one for my sister). I will be buying one for my brother this X-mas (40gb). Also because of the new price drop, my uncles wife is going to buy her son a new PS3.
This is really going to push up the sales quite a bit.. I'm excited too. And in fact, the most people know it has a Blu-ray player, but the mainstream consumers really don't. And that's why Sony is making these ads.
Very good outlook for Sony this holiday, they made a couple wrong moves but overall there were many that were right.
Yea this holiday season is the beggining of the end for the 360 and the new era of gaming on the ps3. Id like to see what M$ got up their sleeves for next year because as of now things are looking pretty grim.
yea i hope it gets wilde MUAHAHAHAHAHAHAAHA EVILE
cheers boy's. no more negative ps3 comments after this holiday, the ps3 is going to be back on track.
I think that sony will make a killing. People have been waiting for this, and with Grand theft auto 4 and Gran turismo 5 coming Sony will...make a killing.
It wont here in Australia with a price of $699 what a joke.
I only wish Sony had made it clear with some kind of stamp or something in their commercial that the PSN was free.
Sony can have the coolest adds around and lower the price until it's dirt cheap, but that doesn't change one fact... it's all about the games! Right now the best games are on the 360, and the hits keep coming!!
XB2B1 do not start flame baiting... That logic is getting very old. Let's see you have WarHawk, Motorstorm, Resistance, Heavenly Sword, Ratchet and Clank, Uncharted comes out this month. What does Xbox have right now?? Halo 3?? Gears?? that it off the top of my head. MS's time has come and gone. This the beginning of the return of the KING which is SONY.
I don't think Sony ever went wrong in the first place. But now I think they're going perfect instead of good. I almost exploded in my pants when I saw that new 1 min commericial they came out with.
XB2B1, the only thing xbox360 has is halo and it's on the last installment. ps3 has more exclusives than xbox360, there no question it will bounce back in top
Sony, You have finaly hit gold. With the new ads This year should be the turning piont! I have seen some of the ads and I am very impressed indeed! Here is to a good holiday sesion for Sony! Halo Sucks (all of the halo games)! Thats all that xbox 360 has and it sucks. I go to school with a bunch of morons! I say that becuase thay where saying that halo IS the best game ever and that they can't wait for halo 4 and the movie! I told them they if they were smart they would relize that the xbox 360 is cheap along with its games! They replyed with a " Well, They came out with a life size master cheif" and I said " Yea and your going to buy it and marrie it and make out with it"! LOL
Are you looking for a gaming clan? If so, Would you join for free? Well There is such a clan, its called SFC. The clan is for the PS3 version of Rainbox Six Vegas! If you wanna join CLICK HERE! Its *FREE!!
here in puerto rico the ps3 is the number 1 console nobody wants that xbox 360 shet so anyway, here in PR the holiday's are going to be ps3's all the way!! So Happy Holiday's !! Capise!!
Excuse me... NOTHING after Mass Effect?!? I don't exactly call Alan Wake, Fable 2, Halo Wars and Too Human nothing!! Not even mentioning many many other titles. Even the multi-platform games run and look better on the 360 (Madden anyone?) Even the Xbox Live Arcade games... Switchball is an awesome game! Not hating on the PS3, just a fan of good games!