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Sony launching new PS3 TV ad campaign

Posted on November 23rd, 2007 at 08:37 EDT

It is now Black Friday and the Christmas shopping season is officially here. This is probably these more crucial times in the year not only for Sony, but for Nintendo and Microsoft as well.

Each powerhouse company is going to want the consumer to choose their product over the other in efforts to gain an extra step in this already heated console race. For Sony, there is no other option; media exposure is a key strategic move in order to win over the consumer.

Specified for the UK, a new TV campaign will emerge for the PlayStation 3 that will showcase the major functionalities of the console, such as Blu-Ray, games, and processing power.

"To compete in such a competitive market it is important for Sony to get a multi-media message out there to differentiate the product from rivals," said games analyst at Screen Digest, Piers Harding-Rolls.

The add, created by TBWA/London, is set to launch on British airwaves next month with supporting ads to hit shortly beforehand.

"The new campaign is designed to showcase the wealth of entertainment available on PlayStation 3," said Alan Duncan, Marketing Director at Sony Computer Entertainment UK.

In conjunction with this, Sony is place GBP 1 million into highlighting three of its exclusive titles, such as the upcoming music title Singstar. The PlayStation 3 is projected to overtake the Xbox 360 in worldwide sales in 2008. By pulling of a successful holiday season, this would be a turning point for the PS3 after it got off to a slow start in late 2006.

Click here to see a video of the new PS3 advert.

Source: Guardian

Next: European PSN updates, November 23

A demo of Naughty Dog’s PlayStation 3 exclusive Uncharted: Drake’s Fortune has been released on the European PlayStation Store today, marking another weekly c...

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What are your thoughts?
posted 8:56am EST - November 23rd, 2007
1

its about time Sony did some adverts! Especially now the price has dropped, i've only seen a ratchet and clank advert, and that voice over is SHOCKIN lol.

posted 9:01am EST - November 23rd, 2007
2

They do , so adverts!

posted 9:02am EST - November 23rd, 2007
3
I think people want to also see the games being played on the ps3 in this advertising campaign, so show them fatal inertia because just reading over on eurogamer is that the ps3 version of this game is better than the xbox360 version, so scrap this is living with some bird on the karzie with a mask on because it just don't work.
posted 9:02am EST - November 23rd, 2007
4
I think people want to also see the games being played on the ps3 in this advertising campaign, so show them fatal inertia because just reading over on eurogamer is that the ps3 version of this game is better than the xbox360 version, so scrap this is living with some bird on the karzie with a mask on because it just don't work.
posted 9:02am EST - November 23rd, 2007
5
I think people want to also see the games being played on the ps3 in this advertising campaign, so show them fatal inertia because just reading over on eurogamer is that the ps3 version of this game is better than the xbox360 version, so scrap this is living with some bird on the karzie with a mask on because it just don't work.
posted 9:09am EST - November 23rd, 2007
6

i like the new ads for NA where its like coming out of the PS3 kind of like Venom from spiderman 3

 

now in Europe you guys like weird comericals or sony is way off on its ads lol that ad they have a link to looks retarded but if it works for the european culture and you guys understand it lol then by all means sony keep doing that and keep what your doing in NA because i love the new ads

posted 9:41am EST - November 23rd, 2007
7

Aww... Universe of Entertainment is way better!! People don't like those kind of adverts where you have to think over the meaning!!

posted 9:41am EST - November 23rd, 2007
8

This is one seriously fcked up commercial.

posted 10:14am EST - November 23rd, 2007
9

....intristing ad. They need some hardcore ads like the ones they have out know in the US. The ones that you see with the games playing and the stuff coming out of the ps3!

posted 10:21am EST - November 23rd, 2007
10

psn id: gingo... sony have finally relaised that media exposure sells systems you thought they would have noticed that from the start

posted 10:30am EST - November 23rd, 2007
11

now sony needs to promote UT3 like crazy

posted 10:32am EST - November 23rd, 2007
12

when will sony learn this will not sell as mnay conolse as they think. they need the oens that are on US teles, these are just terrible, some mnay jumping around for games?

posted 10:35am EST - November 23rd, 2007
13

uhhh... dude seriously I know Europeans have different senibilities and stuff but... THIS COMMERCIAL SUCKS /SS. C'mon! who's the retard at sony EU that actually thinks THIS is going to sell a single system!!?? What the helz  M$ using in the UK to sell systems a 30second clip of horse crahp?

posted 10:53am EST - November 23rd, 2007
14

ps3 will take the lead this time

posted 11:01am EST - November 23rd, 2007
15

I've seen it on TV. It is absolutely crap. You would have thought they learn't their lesson from the earlier ones. SHOW THE GAMES! All this weird stuff doesn't sell!

posted 12:13pm EST - November 23rd, 2007
16

wow. that was artisic and every thing, but it wouldent make me go out and buy one. id be scared the ps3 would molest me in my sleep. did the cowboy not resemble the BK king a little bit.

posted 12:53pm EST - November 23rd, 2007
17

they should just keep the one with the song Ladies And Gentlemen this new ad just sucks i get the point but many won't so its better to just keep the other one that shows the games the network and the blu-ray.

posted 1:00pm EST - November 23rd, 2007
18

The EU/UK ads should be the same as those brilliant US ones we were shown on the PlayStation Blog recently, featuring game footage and the Saliva soundtrack.

 

This advert was put on the UK Store for download a few weeks back, and I thought it sucked then. C'mon SCEE - we need better than this! Those US ads are so good that I even made myself a theme for my K750i featuring PS3 images and a clip of 'Ladies and Gentlemen' as the ringtone!

posted 1:43pm EST - November 23rd, 2007
19

The US commercials are way better. Do you europeans really like these kinda of ads?

@ Alpha 2.... LOL

posted 3:31pm EST - November 23rd, 2007
20

Judging by the comments above all PS3 gamers are 12 years old. Or maybe it's just PSU readers.

Look, the idea of the commercial is not to sell a game, therefore it is not necessary to put game footage in it. It is emotional marketing, something that will imprint curiosity in the potential purchaser's mind when she sees it. And yes, our sensibilities in Europe are different, so judging the ad based on American sensibilities is as valid as us judging your macho-BS PS3 campaigns based on ours.

Besides, the most lucrative gamer market is not teenage boys, but mature adults who can appreciate the creativity and originality of (European) PS3/PS2 campaigns.

posted 4:40pm EST - November 23rd, 2007
21

I don't like this ad... Creepy... I LOVE the north american one though! Amazing!

posted 6:02pm EST - November 23rd, 2007
22

I was watching SpikeTV over at a buddy's house, and I couldn't believe all of the cool PS3 ads. Seriously, every commercial break had atleast 2 PS3 commercials. The best part of the ads was "Playstation 3, starting at $399". Hopefully that kicks the holidays into high gear!

posted 6:11pm EST - November 23rd, 2007
23

Aint that the old ad you fool bot.

posted 6:22pm EST - November 23rd, 2007
24

wow that was just wierd the north american ones are sick but i dont know why they give Europeans all the weird stuff, like if i was a parent and i saw that i wouldnt want to buy that for my child it looks to wierd they need to show something more fun like the North american commercials

posted 7:35pm EST - November 23rd, 2007
25

lol what was that? i guess thats what the folks in the UK like

posted 8:52pm EST - November 23rd, 2007
26

I like the fact that it explains the technology, but the should show the technology as well. I didnt see one PS3 or BD symbol in that commercial. Show the Cell like intel does, then show HD clips of great games as you say faster processing, not some freaky cowboy shooting rainbow bullets at a claymation Borat.......too weird for me, I like the NA commercials WAAAAAAY better.,

posted 11:21pm EST - November 23rd, 2007
27

uncharted's comercial was also amazing

posted 12:19am EST - November 24th, 2007
28

wether or not your american or european or japanese the sensibility may be one issue but sony needed to hit the focal point on the head. To me the advert. didn't specify why we should get a PS3 their were no comparison. It needed to show some proof as to why it's a better system. their were metaphors and all but the ad should be meant for everybody to understand not everyone is brilliant in their minds.

 

other words im saying..... show why Blue ray is better than HD-dvd, show more of the media aspect  and functionalities that are in the PS3, lastly show why PS3 is better than the Xbox 360 through the games (they're doing great on this part in NA). If I was them I would flaunt about the numbers they racked up with the PS2 vs. the Xbox. Sold over 120 million units!! than xbox's 25 million.

posted 2:11am EST - November 24th, 2007
29

SONY WTF is that crap? Where is the full HD in game graphics and showing off the Blu Ray etc etc etc, that was crap and you lost my vote on that 1, ggeeeeezzzz!!!

posted 9:46am EST - November 24th, 2007
30

FFS !! That ad has been playing here for over a month now !! THIS IS NOT NEWS !! I thought they were going to have some PROPER ads when I saw this post !!

posted 12:40am EST - November 26th, 2007
31

what just happened?

 

im kindof scared.

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