German-based videogame site Gamefront has revealed a subtle move on Sony's part, reporting that the company has recently filed a patent on what seems to be a new PlayStation brand icon/logo.
The patent was placed in the Japanese patent offices, though Sony has yet to issue a formal statement regarding the new icon/logo or its purpose. Currently everything is pure speculation; however, a tenable theory is that Sony may be using this icon to coincide with a future event(s) or possibly a new ad campaign.
The icon, shown here, depicts the trademark X, O, SQUARE, and TRIANGLE text surrounding a huge orb, seems that have stirred much interest and debate to its actual meaning. However with Sony yet to announce anything official, we’d advise you not to jump to any conclusions just yet.
Stay tuned for more updates as they break.

that logo sucks...HARD!
PLEASE DON'T CHANGE IT!
agreed
That logo sucks.
For events its great,but for a new brand it does SUCK!!Oh BTW i doubt that they would change the actual PS logo.
OLD NEWS!
Go find some latest news.......
sucks a lot
lmfao that logo is crap! and what is the point of changing the current logo?
psn id: gingo... i don't care if it sucks it's interesting that they have patented this and it could mean a good, big announcement
I agree with Gingo it could mean a big annoucment from Sony, maybe with the Big anouncment on the 12th of october?
Could be the logo for Home, wouldn't be suprised if it turns out be that.
Hmm it does look a bit "wierd", only if the symbols and stuff were somewhat rounded and 3d and colored then that might work.
That logo is dumb. Who cares about this! Where is DTS-HD Master Audio decoding and In Game XMB! Thats the news people wan't to see!
-dad
If the Japanese patent office is anything like the US trademark office, then your logo has to be submitted in a plain black and white form, with color information added in a side paragraph. This logo may look quite different in full color, or it is possible that this is a design for a sign shaped like a globe for use at conventions or whatever.
maybe its just me but I think it looks pretty cool...
do not fing change it that new logo looks like ass
sounds dumb to me but lets see it before we judge...
I hope Sony doesn't use that logo.
It looks like they are making it look more like the 360 logo......which sucks as well. I swear, there must have been a huge quota for idiots in there advertising departments cause they sure are stupid over there.
The current logo sucks hard. They better change it, fast. This logo sucks too, though.
would look cool in color.
I don't care if it comes in color or not, that logo could suck a golf ball through a garden hose. Sony better not change it.
The logo isnt the problem - go fix the stuff that does need fixing.
Why waste time fixing a logo that is not broke? No one is complaining about the current PlayStation logo - infact it's very recognisable and everyone knows what it stands for.
A completely new logo like this will just confuse everyone. - Get it together Sony. Dont waste time & money on this crap - just put the resources to work building Home & making great Games.