Sony seems to be secretly working on a all new revolutionary project and is making every effort to keep it under wraps as best they can. On December 5th, Sony officially filed a trademark protection application to protect their new project. Sony has already revealed past projects for the PS3 including an on-demand video service and PlayStation Home (which was originally leaked online before it's announcement from a trademark protection application).
The new project seems that it will be coined "Mezone" and appears to be concerned with television and as a home entertainment system. Under the filing Sony included a number of features that may be covered by this "Mezone" including; "computer hardware, set top boxes, remote controls, and computer software and peripherals, namely audio and video receivers and transmitters and computer software programs enabling receipt, download, playing, personalized and interactive viewing, and rental of audio and video programming through the use of internet connections to computer hardware, receiver and transmitter apparatuses that connect to a television set or monitor, computer software for use in database management; computer software for uploading, manipulating, and enhancing digital content, documents, photographs, images, video, and audio; computer software for linking metadata tags with photographic and other media files to enable search engine retrieval and database software collections of files and their on-line sharing...." and this is only a small portion of the entire list as it even includes shirts, sweatshirts, baseball caps, jerseys, etc.
The latter part of the list that includes clothing items definetely points toward Sony's Home initiative but it remains to be seen how it will integrate with the newer features that have now been revealed through this application. What is yet unknown is if this will come by way of a PS3 system software update or whether it may end up being a brand new component or a redesign to the PlayStation 3 in the future.
With Home just months away, it seems more likely that this new feature set will be integrated into it on it's release or shortly after. PlayStation 3 owners are now left with a matter of "wait and see" for Sony's latest announcement and see if the new Mezone will be a part of it. To look over the complete trademark protection application just follow this link to Uspto.gov.

psn id: gingo... hmmm this sounds interesting but since we know nothing of what it is or what it does i wouldn't get too excited...... yet
Interesting indeed.
huh?
Funky!
Interesting, but I do hope they (Sony) Don`t redisign the PS3. I`m not buying another!
when is home sappose to come out
Maybe they are going to start incorporating Internet/lan connectivity accros all of there Home theater equipment. They already have an add-on for there TVs. They could be incorporating it into there recievers/bd players, And other devices as well.
I really hope it does better than the Connect store if it's going up against Itunes. Can't wait to see what it is.
So, in addition to buying a PS3 I'll have to buy yet-another-set-top-box? Whoopee.
if it became a new entertainment system(which i doubt) wouldnt they be competing against themselves
better not be a new ps3 then i'll reli be mad >.>
Sounds like a new OS to me, I work in the "Home Automations" sector and being able to offer a PS3 based option would be very cost effective in my line of work.
cant wait for sony to responds to this psn id BIGROB904
Very interesting can't wait to see what it actually is.
Wow, actually a new OS actually sounds right on, guys. Sony works on so much sht at once. It's absolutely amazing. I love my PS3. I love Sony. Cheers to 2008!
I wonder what Sony is going to do in 08?
@luis123: heres a better question, what isn't sony going to do in 2008?
Sony is working on so many things for us. Once again the PS will be ontop!
Play B3yond the realms of reality!
well after HOME releases, i bet this is there next big project to expand there online. GDC announcement????
psn id: nwarelias... could sombody explain this to me please?
Don't forget about "Dress" the supposed fashion application that we're supposed to be using inside of Home.
Hopefully this is just another extension of Home. I'm curious where that "mezone" logo came from or if PSU just made it up?
good read.can't wait to see that it turns out to be
well till then we can only speculate, there can be some strong possibilties from what im hearing from members on this site.
Whatever it is, I hope they change the name.
Are these suppose to be PS4 plans or they really for the PS3? Seems to me they are doing way too much at the same time. But meh if they can pull it off why complain?
Do want that.
sony dont do what microS**T did(with the elite).i mean whats the point in redesign a new ps3?the ps3 is doing really well and is the best console on the market so there is no need for a new redesigned ps3!and why keep it a secret from ur customers?i dont see the point myself you might as well just tell us what you are making.PLEASE DONT MAKE A NEW PS3 THE ONE WHAT WE HAVE IS Amazing!!!! SONY ROCK!!!!
is this definately to do with ps3 or just a different product