Taking the world by storm is Sony’s prime goal with the PlayStation brand. They did it with both the PlayStation and PlayStation 2, so why not with the PlayStation 3 and PSP? If Sony is looking to dominate this generation of gaming, they must look at every market that is suitable to carry such machine, so how does India sound?
In Mumbai, India, Sony Computer Entertainment of India (SCEI) has revealed the all new 40GB PS3 along with the PSP 2000 (also known as PSP-Slim) for the first time in India. In conjunction with this, Sony brought out variety of titles including the PSP Spider-man and Simpsons specialty pack and three new PS3 games. This all came during the launch of the two-day PlayStation Expo, which launched Saturday.
"Gaming is becoming increasingly accepted form of entertainment amongst Indian consumers and society. We perceive this as an ideal time to expose Indian youth to the complete spread of entertainment that is possible with PlayStation", he said.
People should also know that the PlayStation brand accumulates 60% of the virtual gaming industry market in India; this is according to Jayant Sharma, Milestone Interactive Software chairman. Outside of gaming, India is becoming a huge role-player in the world economy, as well as becoming more and more industrialized. So if Sony can win over India with the PS3, then this could be a great seed for not only the PS3, but future PlayStation products in this region.
Source: India Times

Meh, though it was already released worldwide..surprising that it isn't
i wonder how long it'll take for sony to put decent stuff on the indian PS store?! lol
win china, win the world...
why they are releasing by contries why not by contienents
PSU.com..........................your writers have horrible reading capabilities .Did you even read the source article properly before posting your article? It says the 40 gb model has been unvelied not that the "ps3 has been unveiled in india".Sony india has been selling ps3 (60 gb model) since like march.
And secondly,you misread the 60% market share comment .What they are saying is that within the indian gaming industry,playstation brand accounts for 60% of the market share.
@ Dave-The-Rave well they have never release a single console on latin america except mexico TT__TT
meh i can still brought them from usa XD
psn id: gingo... sony should have released this worldwide this is a mistake waiting so long to release in india
They already do tech support for almost every major company in the world they SHOULD know a little somthing about the PS3 by now. Hopefully it all good things.
whats the price of it going to be in india? the equivelent of £10?
which is probely a months wages. and if so how can they justify charging us £425
Exactly what Linanima said. If they win in China, they win everything.
irtz09 "Why they are releasing by contries, why not by contienents"
Because then State Sponsors of Terrorism like Iran, Syria, north korea...ect will then have the computing power to launch nukes haha
what ever just hope the 360 isnt down there!!!