Phil Harrison strongly believes the horrible 360 to PS3 ports will come to an end soon enough. He was asked the following question:
"It seems like the trend for third parties is to develop for 360 and then bring those games to PS3, which means the games are not taking full advantage of the PS3's power and it's up to the first-party games to show off the PS3's power. How will you convince third parties to design specifically for PS3 instead of porting or tweaking code? How can Sony reverse this trend?"
An interesting question despite a wrong statement to start out with since games that are announced for every console (360,PS3,PC) to begin with are simultaneously developed---with a few exceptions of course.
This question applies specifically to those games that are announced as a surefire port by the developer when he has chosen not to make a game ground up or enhance on it further in addition to ground up development. A good case of ground up development months after the 360 is Oblivion IV, a game built ground up and not a port with extraordinary amounts of enhancements from the 360 version.
In a way, Harrison is not surprised by why ports transpire from 360 to PS3 sometimes.
"It's very natural, however, to see what some of the third parties are doing. They started to work on Xbox 360 before they did on PS3; they got some tools and technology and know-how established on the format before PS3."
Harrison responds quite convincingly,however, that this trend will soon change from PS3 first to 360 after.
"That situation will reverse fairly quickly organically, but what we're doing from a worldwide studios point of view is we're actually shifting some of our core technologies from exclusively being available to our studios to supporting third parties as well – all third parties."
He further goes on to state that Edge is delivering some core technologies to developers, and more will be released mainstream to them. Looks like the future of 360 ports on the PS3 will be coming to an end. Of course Harrison isn't the only one to think this. Remember Factor 5 readers?
Source: GameDaily

Thank you!
Great - when will the trend stop and when will there be some frikken games. Im really questioning what benefit there was in buying this thing so early. Its cost me more money with less capacity hard drive, no rumble and no free game and its just sitting idle waiting waiting waiting. I thought there was supposed to be a great release line up. Please get games to the PAL region pronto otherwise you can pay the interest on the $1300 I paid until a half decent line up gets here.
I dont want music, I dont want to look at photos, I dont need it to brouse the web, I dont want any movies - JUST GIVE US GAMES PLEASE.
Hopefully, Phil's speaking some truth. I'm sick of getting ports or nothing at all.
PSU
could we have some way off going to the next article and previewing it
smiiter: you know you dont have to say that in every blo*dy comment you make you know.. how about you just hit "back" and click on the next article? Geez, dont be slack. Btw - good article, finally someone said it like it is.
psn id: gingo... it seems logical to develop games on the more powerful console and port them to the weaker one since you will be using each console to its full capacity
Phil when will you give me your children....lol jks
always good news when phil comes around.
Enough talk about the future, we want games now for this expensive machine that is only good for watching Blu Ray Disc movies! :(
Thats Phil for ya,always says it how it is.