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Warner to join Blu-ray exclusively?

Posted on December 8th, 2007 at 20:31 EDT

The snowball effect for Blu-ray has been accumulating greatly since launch. Especially with the help of the PlayStation 3, Blu-ray has outsold HD-DVD by a ratio of 2:1. The Blu-ray camp has been fortunate to grab four major movie development studios to release titles exclusively on the format while HD-DVD only has 3 exclusive supports, two of whom (Paramount, Dreamworks) which is said to be forced by Microsoft to exclusively support HD-DVD because of their own agenda.

Now it looks like there could be a 5th exclusive supporter coming to Blu-ray, Warner Bros. whom currently supports both formats by releasing on Blu-ray and HD-DVD. That could come to an end soon, which would allow Blu-ray to hold 70% of the high-def market almost by default declaring them the winner of this battle.

“The rumor is that Warner is coming aboard soon," says Michael Burns, vice-chairman of Blu-ray supporter Lionsgate,  "That will make it awfully tough for HD DVD to stay in this game."

A representative from Business Week added, "either side could (win the Warner endorsement)...but the Sony group has suddenly emerged as the front runner."

"Persuading it (Warner) to sign an exclusive deal would give the Sony crowd about 70% of DVD market share. That could prompt the other studios to abandon HD DVD.”

Furthermore, Business Week states that if Warner were to join HD-DVD, it would create an impasse:

“That could create mass consumer confusion and potentially strangle a new technology that the studios hope will give a lift to flagging DVD sales. That's exactly why Warner has long pushed for a single format,"

Source: TV Predictions

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What are your thoughts?
posted 8:33pm EST - December 8th, 2007
1

blu-rays been beating hd-dvd from the dawn of time now were just kicking dirt in their faces

posted 8:35pm EST - December 8th, 2007
2

Only a matter fo time.

 

Blu-ray won all year long sales-wise, not even trashformers could help h-dud win one.

 

posted 8:46pm EST - December 8th, 2007
3

Please Warner just go to Blu-Ray to end all this stuff. There is no need for two formats. It just means in the end some people will end up wasting a lot of money.

posted 8:51pm EST - December 8th, 2007
4
When they count total of Blu-Ray discs sold, are PS3 games included? Or is it only Blu-Ray movies?
posted 8:52pm EST - December 8th, 2007
5
"That could prompt the other the studios to abandon HD DVD" Domino effect ?
posted 8:57pm EST - December 8th, 2007
6

come on warner you know which is the best side :)

posted 9:19pm EST - December 8th, 2007
7

Come on Warner just the side, so I can watch Matrix on Blu Ray

posted 9:28pm EST - December 8th, 2007
8
Matrix on Blu-Ray.............. Im drooling so bad right now!! Please give us the MATRIX. WE NEED THE MATRIX
posted 9:56pm EST - December 8th, 2007
9

@macphisto:

No.  Blu-Ray 'movies' only and they have been constantly outselling HD-DVD even with movies released on both formats.

Warner should go ahead and go Blu.  Blu-Ray has the largest support of the two not only with movie studios, but home theatre businesses and computer companies as well.  It has wide appeal in multiple markets.

posted 10:09pm EST - December 8th, 2007
10

psn id: gingo... soon all companies will support blu ray exclusively and only the ones getting paid millions by microsoft will stay supporting hd dvd but soon they will realise they have no hope of selling as many copies and will abandom microsoft leaving them with nothing

posted 10:37pm EST - December 8th, 2007
11

The fact that every PS3 game is on BD helps the format to reduce there cost. The quicker Warner does this, the better for everyone. What would be great is if the other studios followed suit and Paramount/Dreamworks was stuck with with the failed HD-DVD. It would serve them right.

posted 10:49pm EST - December 8th, 2007
12

now all we need is for paramount to switch over and then we can have transformers on Blu-Ray

posted 11:17pm EST - December 8th, 2007
13

But what if they go with HD-DVD? How long can Bluray hold out?

 

Problem for Bluray is quality control over the standards introduced - not all the vendors have implemented the features of Bluray entirely so some players are already stuffed and a good number of others will be gimped at the next revision... Seriously that needs to be cleaned up quickly and users of crap BD players should get a refund or free upgrade to a player that works. Failure to do so will leave more bad press and resentment.

 

Second hurdle is price. They need to halve the cost of Bluray players now and drastically cut media prices. In Australia the DVD of Blazing Saddles costs $7.95 at Kmart the Bluray copy cost $29.95 .... WTF ? Maybe you can watch the movie once or twice at most so spending $30 is stupid. Thats why no one is buying them.

 

Now let's compare the Blazing Saddles film.... Nada...there's no friken difference. Please tell me what difference is there with this particular film on HD? I cant see how "HD" has done anything with this particular film. In fact 98% of the movies out on BD are old - already seen-em type films... and not the type of films that are enhanced by HD. Its not worth more than DVD so the price has to drop.

 

China is the most important ascending market and all the film studio's dont want to miss out. CH-DVD is based on the HD-DVD format and this means that HD-DVD players support the official standard in China market. In addition this means that China is gearing production around HD-DVD drives so the pricing is going to be even more favourable next year. Bluray is absolutely out gunned from a production point of view and is going to have a hard time keeping up with the price leadership of CH/HD-DVD.

 

Third problem is longevity. Bluray is way too slow to be used for any commercial applications or computing needs. With a throughput of only 9Mbs sustained and IOps of less than 1.0 it's absolutely useless for nearline storage or even backups. Because of this the only application for Bluray is movies and limited software distribution. In terms of Software, HD-DVD media is supported by Microsoft so most Bluray media is going to be sidelined for movies and PS3 software only.

 

In the movie world Fox isn't interested in supporting Bluray long term as they have spent vast sums of money buying a global bandwidth footprint and digital download assets. Rupert Murdoch is on the record as saying that distribution using recorded media is yesterdays business model. Disney agree's or at least hedging bets as they have signed up with Microsoft for digital downloads already so where does that leave things long term? There really isnt much scope for Bluray.

 

In my opinion both HD-DVD and Bluray are a waste of money. Of the two HD-DVD has bigger backing in terms of money so they could be the last man standing. Sony is a pauper compared to Toshiba, Microsoft & Intel. It's got a bit of loose change it has borrowed in its purse whereas any of the HD-DVD backers hold serious money in the bank. If push comes to shove...

 

 

posted 12:43am EST - December 9th, 2007
14

The Cleaner...

Your post contains so much misinformation and untruths I'm wondering if you made it all up or if you copied it from an HD DVD site.  Please stop.

 

Brandon

posted 12:48am EST - December 9th, 2007
15

@the cleaner

$29.95? Maybe you need to shop around a bit more? In one store the HD-DVD version is dearer than the blu-ray version. You also find that many HD-DVD versions at Amazon sell for more than the blu-ray versions and this is due to that blu-ray is selling more copies of that product. I discussed this before with HMV guys and they said that’s how they do business, movies in the top ten that are selling more sell far less than movies that came out a few years ago.

I think your 98% of blu-ray movie releases of old is way off so I don't know why you used the word 'fact’. I would even say that on some weeks there are more latest movie releases on blu-ray than old movies.

I also think that physical media will still be around for more than 10 years. How can you expect digital distribution to be the future so soon when so many don't even know what it is or have the means to do so? Are there not more people buying movies on blu-ray than downloading them? With blu-ray movie sales inevitably going to increase year on year, digital movie download is far off from taking over.

The only thing keeping HD-DVD afloat is Microsoft's money. As blu-ray success is based off the technology, mass backing off the electronic consumer companies and the movie industry, including help from PS3, marketing and there is way more blu-ray movies out there. What HD-DVD can account for, that’s all from Microsoft writing cheques. Microsoft will soon abandon their HD-DVD add-on upsetting many thousands of 360 owners and they'll have success with digital movie downloads but they won't get every latest releases as I’m sure Sony won’t supply them. But the mass consumer isn't going to buy a 360 for digital movies. There going to want to buy physical media from stores and online for their PS3's or stand-alone blu-ray players and the movies will be in better quality. The digital downloaded movies from xbox live will be compressed to be inferior quality.

So what file size are these movies going to be on xbox live because these HD movies can reach 20gb, so anyone with a premium 360 or less are screwed. It looks like you need a 360 Elite just for 10 movies. I have over 100 movies on DVD, so for all those who purchase many movies who want to download HD ones, how much storage space do we need? 100 movies in HD, that a lot of data. People aren’t going to have this amount of storage for sometime.

You’re crazy if you think digital distribution will the successor to physical media so soon.

posted 1:12am EST - December 9th, 2007
16

most hd-dvd supporters probably saying oh well and how digital distribution everyone thinks that thats going to be the future and how formats would be non existing sorta like how microsoft could ditch hd-dvd and just go movies thru their xbl service in high def , yet the market ppl would rather have high def dvd cases in their collection since they could always take them to families homes during holidays etc.

posted 1:20am EST - December 9th, 2007
17

Let's just hope that Warner makes the right choice and goes BD exclusive.

posted 4:32am EST - December 9th, 2007
18

Muahaha now HD-DVD will die if this is true.

 

And besides, Blu-ray holds aprox. 85% of the Blu-ray player market.

posted 4:35am EST - December 9th, 2007
19

Warner would be nice. Paramount would be good too. But really, Blu needs Universal! You can still track down the Paramount Blu Ray titles if you look around, and most of the Warner disks are HD and Blu. Universal is the only major studio that has never put out a single Blu Ray disk and that makes me sad =(

 

@killercop Only 85%? Who owns the rest of Blu Ray?

posted 4:51am EST - December 9th, 2007
20

geez the confusion cuased by multiple gaming systems is bad enohg even though the competiotin is necciesary since blue ray proably would never have even surfaced if it wasnt for ps3 trying to out do its competition but the fact is THERE NEEDS TO BE ONLY 1 STANDARD FORMAT FOR VIDEO / MUSIC / GAMES/ ALL THIS SOFTWARE MUST BE UNIVERSAL BECUASE OTHER WISE IT WILL RUIN MANY OTHER THINGS AND ONLY HURT TO CONSUMER our eyes can only see so much people high definition will reach a point and proably alredy has where the differance is indecernable to the human eye this is why this area no longer needs to have such competition as it has basicly reached its higest potential and it is time that new technology rather then  improved old technology needs to start being implimented. at this point constant competiton in the vidoe format area will only hurt vidoe in genral one format being selected at this point even if it was not the one we were hoping for is better then a on going stuggle. but i belive in blu ray and do not belive that hd dvd was created for the right reasons and do not have confidence in microsofts plans for it in the future. so I am for blu ray as the winner and porably more importantly for it winning quickly

posted 4:53am EST - December 9th, 2007
21

@bplewis24 - You said "Your post contains so much misinformation and untruths"

 

Please be specific - what was incorrect?

posted 5:11am EST - December 9th, 2007
22

"Third problem is longevity. Bluray is way too slow to be used for any commercial applications or computing needs. With a throughput of only 9Mbs sustained and IOps of less than 1.0 it's absolutely useless for nearline storage or even backups. Because of this the only application for Bluray is movies and limited software distribution. In terms of Software, HD-DVD media is supported by Microsoft so most Bluray media is going to be sidelined for movies and PS3 software only."

 

That doesn't sound like it's going to hold much ground. If hd camera's are already filming to blu ray then it's obviously usefull for storage. I'm curious as to whether those specs mean anything with faster drives, not just the PS3's, which will never be asked to anything other than the things you mentioned anyhow.

 

Anyhow, what sort of crazy person are you? It certainly isn't going to be used for normal software. Games software yes, but copies of MS office and PC games no. Dvd will be fine. Bluray is made for the HD era films. You sound like you are missing the point a bit.

posted 5:45am EST - December 9th, 2007
23

@ The Cleaner .... You said "Problem for Bluray is quality control over the standards introduced - not all the vendors have implemented the features of Bluray entirely so some players are already stuffed and a good number of others will be gimped at the next revision..."   Aren't bluray and hd dvd players getting firmware updates that bring new features, thus not leaving any hi def player gimped?

posted 5:58am EST - December 9th, 2007
24

Blu-Ray is the dominate format, it holds way more space than a standard DVD and HD-DVD

posted 6:16am EST - December 9th, 2007
25

If Warner were to join with HD-DVD, this would confuse the consumer and obviously lead a downfall of both; leading to digital distributional which the rumours have said MS would like to see.

posted 6:21am EST - December 9th, 2007
26

THe quality of BluRay films have been high so far. The bolt on gimmicky features available to some HD DVD titles now has been available on BluRay too. They have choosen not too use it. HD DVD uses these features to appear more advanced, when anyone who has read into it knows these features are available to bluray.

What is wrong with HD DVD? Things like triple layer discs to offer what bluray can in 2 and on top of that there was rumored a 50GB single layer BluRay disc that Hideo Kojima wanted for MetalGearSolid 4.

 

In terms of sales though, HD DVD is getting it's head on a plate. In the store I work at we haven't sold any HD DVD even with now, a supply of them. Planet Earth on BluRay and HD DVD arrived at 5 copies each. We have sold 4 BluRay ones and no HD DVD ones.

 

I am begining to believe the MS conspiracy as to why HD DVD is still around.

posted 6:54am EST - December 9th, 2007
27

when they release matrix trilogy I'll be getting that for sure

posted 6:56am EST - December 9th, 2007
28

@tom ass

 

This is a good point - As the technology is updated, firmware should be offered by all Bluray vendors to support the new features but the problem is not all vendors comply and quite a few dont offer standardisation across all their various models. It's a bit of a mess.

 

For example the ability to play back picture-in-picture video which has been enabled by the Bluray implementation of Java interactive. Problem is that the Bluray standards body has not forced universal standardisation across all products - hence some work with the update whilst others dont.

 

The other issue is the hardware specification has moved and not all players have 256MB of persistent memory storage for example and very few players have Ethernet or the 1GB memory needed to support Interweb features

 

Some players are having issues with BD+ copy protection, whilst others struggle with performance after the last update of Java (EG: Sony BDP-S300). Some players such as two models from Samsung dont want to play Fantastic Four Rise of the Silver Surfer because of these exact problems. Whilst other Players can play Fantastic Four but have issues with Pirates of the Caribbean - At World´s End.

 

Bottom line: these quality issues should not exist because the standards committeee should enforce a QA policy that mandates adhereance to a single hardware specification and Firmware level.

 

posted 7:42am EST - December 9th, 2007
29

Ha! Blu is the future!

posted 7:56am EST - December 9th, 2007
30

Go blu ray!!!!!!!!!!!!!!!!!!!!!!!!!!

posted 8:20am EST - December 9th, 2007
31

@The_Cleaner: Guess what, I think 90% of the people doesn't care about PIP, internet on a Blu-ray player etc. You forget that Blu-ray outsells HD-DVD 2:1, has more players out there than HD-DVD. That's it! People buy a movie to watch a movie, not to surf the movie-site. It has minimal effect on the "war".

Just hurry up, WB. And of course everyone on this site loves Blu-ray, it's a PS site :D

posted 9:35am EST - December 9th, 2007
32
finish the fcuking war already geez
posted 11:34am EST - December 9th, 2007
33

Letz be honest here people...HD DVD will NOT giv up til Blu ray getz 100% of tha marketing.......til then.....I DO BLU!!!!!

posted 1:29pm EST - December 9th, 2007
34

I bet Paramount is dying to do blu-ray. Once the contract is over Paramount will not hesitate to jump on. After that the last nail on the coffin will be placed.

posted 1:31pm EST - December 9th, 2007
35

the end is inevitable

posted 1:35pm EST - December 9th, 2007
36

HAHAHA O YES!!! Here is what it came down to guys....Like they said, Warner exclusive to HD DVD is MASS confusion to consumers...That's what M$ always wanted, for both Blu Ray and HD DVD to fail. M$ is going to be ALL over this Warner thing, but like they said, Warner is in it for the good of the media, and they know that they can just join Blu Ray and end it and that's pretty much what they're going to do.

posted 1:57pm EST - December 9th, 2007
37

Well that means that we better go get all the harry potter collection on bluray that whay warner bros see that there is a lot of people buying their bluray movies.

posted 3:38pm EST - December 9th, 2007
38

Of course Blu-Ray will win, its already ahead and I doubt Warner would be stupid enough to put its hat in the loosing side.

posted 5:43pm EST - December 9th, 2007
39

I hope so...all that is happening is both markets continue to grow.  It is wrong to treat the consumer like dogs....Blu-ray has the market at this point, so they should be supported exclusively for the sake of the consumer.

posted 6:10pm EST - December 9th, 2007
40
It don't matter who's buying the most blu-ray dvds or hd dvds right now it's who's selling more hd blu-ray players and at the moment it's hd because it's cheaper, but i don't care who wins i'm a gamer not a movie buff, this fanboyism on this site is nothing short of idiotic.
posted 6:10pm EST - December 9th, 2007
41
It don't matter who's buying the most blu-ray dvds or hd dvds right now it's who's selling more hd blu-ray players and at the moment it's hd because it's cheaper, but i don't care who wins i'm a gamer not a movie buff, this fanboyism on this site is nothing short of idiotic.
posted 6:10pm EST - December 9th, 2007
42
It don't matter who's buying the most blu-ray dvds or hd dvds right now it's who's selling more hd blu-ray players and at the moment it's hd because it's cheaper, but i don't care who wins i'm a gamer not a movie buff, this fanboyism on this site is nothing short of idiotic.
posted 6:34pm EST - December 9th, 2007
43

@leeman...HAHA what an idiot...it's about how many discs are being sold you duche bag, say I'm Warner Bros...I get no profit if 10,000,000,000,000 HD DVD players are sold but none of my movies. But if 10,000,000,000,000 of my movies are sold to blu ray, then I made profit off of blu ray. So shut ur mouth you dum @s.s you have no idea what the fck your talking about.

And you are the biggest fanboy here, you fcking criticize Sony in EVERY one of your comments and praise M$. So stfu, you are at a site called PLAYSTATION UNIVERSE. If you want someone of your own kind, go to fcking xbox 360 fanboy or simply go suck Bill Gates's dic.k.

posted 9:03pm EST - December 9th, 2007
44

To TheCleaner:

A lot your statements and specs make sense. The only problem is that it's mainly all doom and gloom. Don't you have ANYTHING good to say about the Blu-Ray format?

 

From what I've read the Blu-Ray camp has finally closed its spec book so from here on out all players and movies should be running by the same standards. And one would like to think that if a movie studio is releasing a movie on Blu-Ray they will do what's necessary to comply with all the set standards.

 

As for those that already bought a Blu-Ray player, well, that's the price of being an early adopter. Ask any iPhone owner. There's already talk of a better iPhone coming early next year (after the Christmas rush). I remember my mother bought a VCR player for Christmas that cost $500 bucks. It could record but didn't have scheduling features like the later models. Could it still play movies? Yes. On the Blu-Ray side I'm sure they'll do everything they can to make sure that owners get the most from each Blu-Ray movie they purchase.

 

And look at it this way, the stand-alone Blu-Ray market is really low in comparison to HD-DVD so there's a chance that by the time everyone catches on they'll have a player that's up to speed and ready for future upgrades.

 

As for digital distribution, please people. It's a pipe dream. Just because iTunes offers songs on the internet hasn't stopped FYE or Best Buy from selling CDs in stores. While I'm sure we'll be doing everything wirelessly and without any physical media it's a long ways off. And with both camps (Toshiba and Sony) trying to make 100GB discs we'll have physical media of some sort for the foresesable future. Could you imagine trying to hold your entire video collection onto hard drive? What if the drive fails? My manager just dropped his external HDD and it's toast. Plattens are stuck together so there's no way to recover the data.

 

Also, we're talking about downloading gigs and gigs of data. How long with that take? What happens if you lose your connection in the middle of the 50GB+ download? Even if it's cached the data could still be corrupted depending on what the cause of the disconnection was (ISP problems, power outage, etc). Anyway, you get the point. Digital Distribution is a great idea but if anyone thinks that we'll be dropping physical media in the next 2 years needs to put the crack pipe down.

posted 9:32pm EST - December 9th, 2007
45

I"ll wait to see if it actually happens.  It should bring a quicker end to this conflict.

posted 10:43pm EST - December 9th, 2007
46

@leeman99

Dude I swear, your the biggest POS on here. all you do is post negative comments about Sony. No one cares what you have to say so please STFU.

posted 3:01am EST - December 10th, 2007
47
hey LEEMAN, STFU! GO BACK TO XBOX.COM! YOUR IN OUR TERF YOU "TRRD" LEAVE OUR HOOD IF YOU AINT PLAYSTATION BOI. GO BACK TO YOUR MICROSOFT LICKIN FACE OUTA HERE.
posted 8:09am EST - December 10th, 2007
48

if they join the blu ray camp then it will be a good thing. i mean we all know which is the best....

posted 9:25am EST - December 10th, 2007
49
Lithgow do yourself a favour and go and be useful somewhere else because the smell coming out of your mouth smells like a rats turd.
posted 9:25am EST - December 10th, 2007
50
Lithgow do yourself a favour and go and be useful somewhere else because the smell coming out of your mouth smells like a rats turd.
posted 9:25am EST - December 10th, 2007
51
Lithgow do yourself a favour and go and be useful somewhere else because the smell coming out of your mouth smells like a rats turd.
posted 9:41am EST - December 10th, 2007
52

@ TheCleaner....You are a PAID PR/Propaganda artist  that is all. Most of the people on this site are loyal Playstation gamers who will back Sony and its gaming unit to the end (all 125,000,000+) I can assure you of that!!   Your posts are only designed  to spread FUD and misrepresented accusations about what ever story is posted regarding Playstation 3 and Blu-ray.

Your post on this news article is 100% pure FUD and that is all.  You can spread what ever B S you want but nobody on this site is listening or buying your crap!!

You can rest assure Warner will be going Blu-ray exclusive in the near near future. So, you really don't need to worry about that one cleaner. Blu-ray is and has been winning the next-gen format war and will continue to do so.

You can also be sure that the PS3 will be a HUGE success over its lifespan with the Blu-ray tech built in.

Blu-ray tech is already being used by many mass storage companies to store data.

Blu-ray hasn't priced out the other CE companies like Toshiba has done. Alls Toshiba can get is Venturer??  Who the heck is Venturer???  Nobody, like you!!

China will come around, China is one big pain in the ace. China hates Japan and  is bs saga has gone on for decades. Who cares move on!!  None of the big name CE's are based in China. Poeple wants brands they know and trust.  They are by no means the lynch pin with any technology.

 

Sony is a huge company and actually had more revenue the last couple of years over Toshiba.

Fox is commited to Blu-ray, don't you worry about that one either. Sure, downloades will absorb some market share in the coming years relating to media. Poeple will still have discs for the forseeable future. Perhaps by 2015 everyone will be downloading, it will take awhile for downloading to be the format of choice. There is still time for Blu-ray, alot of time!!!!

Cleaner, after carefull consideration I have concluded that you are NOTHING!!!!

A simple little paid PR DUD who prays on young gamers to spread your FUD and mistruths in a desperate hope to sway someone away from Sony and or Blu-ray. That is sad, you have swayed nobody and you have influenced less than that.

Later Loser!!

posted 2:21pm EST - December 10th, 2007
53

The Cleaner you ahve lost. Blu Ray will win.

posted 4:39pm EST - December 10th, 2007
54

News like this was expected after the Holiday, not before (lol)! Time for Toshiba to start thinking Blu, :).

posted 5:40pm EST - December 10th, 2007
55

Wow, leeman, way to make yourself look like a pre pubescent teenager. You basically agreed with me by not defending your statement and all you did was point fingers. If the world had more people like you, holy sht, M$ might have actually gotten their way and started a digital download service for  dumb fcks. But sadly, their efforts are in vane as Warner Bros. sides with Blu ray and Blu ray claims the win in this format war.

posted 5:41pm EST - December 10th, 2007
56
PSN gamer ID: Algonath.....AMEN TO THAT TRUBLU2
posted 9:40pm EST - December 10th, 2007
57

When or if Warner switches sides Bluray would pretty much takeover. I hope Warner chooses to go blue! 

posted 10:13pm EST - December 10th, 2007
58

The Cleaner never said he wanted HD to win, nor did he blast your precious PS3. What he did do is present the facts. If some of you would pick up a newspaper or glance on over at a few different tech sites, you'd see this is exactly the case! Does that mean Blu-ray is doomed? NO!! But quality control IS an issue! Yes I understand that early adopters often get shafted, but this could have been avoided if Sony had joined the DVD forum and agreed on one format. Commence fanboyism... now!

posted 7:30pm EST - December 11th, 2007
59
BLUE RAY rules !! Need to educate people so they realise that BLUE RAY is the same as HD but times a billion !!
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