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Nintendo: "PS3 is like an SUV; Wii like a Hybrid"

Posted on September 5th, 2007 at 12:30 EDT

Nintendo's George Harrison was recently interviewed by Fool.com, and when asked about how much of a threat he felt the PS3 and the XBox 360 posed to Nintendo, he replied with a car metaphor.

"Consider three 30-something suburbanites," he began. Two people could be out buying rims for their SUVs, while another shops online to compare products for his hybrid. All three are car improvements, but their interests don't necessarily overlap. That is how Nintendo sees the video game business right now, he concluded; "two companies are going one direction, and we're headed another".

Many people have speculated about how many of Nintendo's sales have gone to first time gamers, or light gamers who only use their console sparingly and often for very few purposes and games. Nintendo continues to insist that it is primarily bringing new customers into the market because of their different approach to gaming, while critics often point to the low attatch ratio and apathetic customer base as signs that the Wii is a fad that will pass in the future.

Still, the car metaphor paints a pretty clear picture of how Nintendo sees themselves. Two competitors clunking along in cumbersome machines polishing their wheels, while Nintendo is simply trying to get the best mileage they can.

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What are your thoughts?
posted 12:36pm EDT - September 5th, 2007
1

That actually makes sense when you think about. I would buy a Wii if there were more than one game I wanted to play for it.

posted 12:38pm EDT - September 5th, 2007
2
well Hybrids do get ROCKED in an accident!!! so lets just see our sexy SUV mash this hybris!! every one who's with me say "I"!!!!!!!
posted 12:44pm EDT - September 5th, 2007
3

"I"

posted 12:46pm EDT - September 5th, 2007
4

Lets just put these cars in a twisted metal deathmtch, PS3 SUV stats, armor 5, speed 3, weapons 5, ...Wii's Hybrid, armor 1, speed 1, weapons 1,..X-Box 360's wannabe SUV, armor 3, speed 1, cause if it goes to fast it will overheat and blow up, weapons 4....

posted 12:53pm EDT - September 5th, 2007
5

Hes right, the PS3 IS an SUV.   It cost more (The price of an SUV vs Hybrid), the games (Gas) cost more then the Wii and in California, Gas Guzzler Tax which would be say oh...HDMI cables and other accesories  :)   I dont want to hear anymore Wii bashing, just want release dates on games :)

 

-dad

posted 12:55pm EDT - September 5th, 2007
6

Just go to a Wii site then Supra2JZGTE...

posted 1:02pm EDT - September 5th, 2007
7

My sister got a Wii cause she was dying for one. 3 Months later its sitting on a shelf collecting dust. The Wii is a fad, Tomogotchi anyone? I didnt think so

posted 1:14pm EDT - September 5th, 2007
8

yea makes sense only morons buy hybrids because they don't relise hybrids arn't any more fuel effiecent or enviromentally friendly than regular cars. Just like stupid people buy a wii becuase they think it will offer better gameplay. as ps3 being an SUV, can an SUV play blu ray games at 1080p play your music, movies, surf the internet run linux AND help find cures for cancer.... I don't think so.

posted 1:18pm EDT - September 5th, 2007
9

It might be a fad.  Kinda like how Hybrids cars are a fad right now.  They are good and cost efficient, but onestly most people I know who have them, dont know anything about them other than it was the "cool" thing to do right now.  Offcourse though Hybrid cars are one fad that wont go away.  Maybe thats not the same... or is for the Wii... hum  Dosent matter, I just wish a PS3 and Wii hooked up and we had a lil PSiiii in 10 years.

posted 1:25pm EDT - September 5th, 2007
10

I'm told only fools go to that site

posted 1:35pm EDT - September 5th, 2007
11
Is that a subtle jab at PS3 for being bigger than Wii? Anyway, he's right, both appeal to very different groups, the Wii may be selling well, but most of us PS3 owners could care less about it.
posted 1:46pm EDT - September 5th, 2007
12

@ tabular. Good. I'm glad the PS3 is bigger than the Wii. Its supposed. Because its bigger and better. The way I look at is. The Wii is a cheeseburger and the PS3 is a steak.

posted 1:46pm EDT - September 5th, 2007
13

It's true though, they are bringing in more gamers with they're lower price and game titles appealing to a younger crowd.If anything they are molding PS4 and XBOX720 owners,so more power to them

@random1448 bet you'll get more girls in a SUV though

posted 1:55pm EDT - September 5th, 2007
14

@kflashin13 
Molding PS4 and Xbox 3 owners? Perhaps, but it is also getting people into the PS3 and Xbox 360 as well. I know people who didnt play video games at all. They got hooked on the Wii, then they tried out the PS3 and now like it too. The Wii is good for everybody...including Sony.

posted 2:07pm EDT - September 5th, 2007
15

psn id: gingo... i think that was being rather kind to the ps3 from nintendo because i would much rather have an SUV than a hybrid

posted 2:23pm EDT - September 5th, 2007
16

TO me the Wii is the tiger handheld of the game market right now. I own one and out side of zelda, I haven't touched it. I have pretty much decided its going to be the party machine. However, No more heros looks pretty cool.

posted 2:32pm EDT - September 5th, 2007
17

He got one "I"

 

LMAO

posted 2:53pm EDT - September 5th, 2007
18

"I"

posted 3:43pm EDT - September 5th, 2007
19

hey nintendo what direction is that exactly? tell us, where are you giong with making a weak console that attracts "light gamers"?  getting new people? i don't want "new people" because the more people who are into something, the more retarded it gets. thats true of everything, and if EVERYBODY likes it, it must be dumbed down to fit EVERYONE's needs and wants. so your direction sucks.

posted 4:06pm EDT - September 5th, 2007
20

Here's the way I see it:  The Wii is a video game console that attracts "light gamers" and non-gamers.  Nintendo are obviously hoping to expand the video game market, and I give them thanks for that.  However, most of the people who are buying and want a Wii are the light- and non-gamers.  How long do you think they'll play their Wii for on a regular basis?  Very few have been playing regularly since launch; is that the kind of success Nintendo wants?  I can guarantee most PS3 owners play their PS3 daily; and that number exceeds the number of Wii owners who play their Wii daily.  To me the Wii is just another fad that will eventually fade.  It's already starting to happen in Japan with its recent decline in sales since June 2007.  Going from six-to-one in June, four-to-one in July and three-to-one in August (Wii-vs-PS3 monthly sales in Japan), the Wii is already starting to die out in Japan.  Whereas PS3 sales have been steadily increasing since the $100 price cut in July.

posted 4:09pm EDT - September 5th, 2007
21

ps3 is like a dinosaur, wii is like a bug.

posted 8:10am EDT - September 6th, 2007
22

... No, Sony and Microsoft have done something new.. Nintendo are picking up where those two left off. Geez, I think Nintendo need to play catchup cause once people get over the Wii (yes - it is a fad) then it'll drop.

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